What is Lead Generation?



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https://instapage.com/marketing-dictionary/lead-generation – Generating leads is the name of the game in most digital campaigns. But what is lead generation in this particular context? Instapage sat down with Segment’s, Director of Content Marketing, Brent Summers, to get the ultimate definition for what is lead generation, and why it’s essential for your business.

Lead generation relies on getting visitors to your page to hand over their personal info, like their email, address, phone number, etc. This information is often given in exchange for, what we call in the biz, a “bribe.” The gifts usually come in the form of some kind of downloadable collateral, like an ebook.

That’s the clinical definition, but, like so much else in the marketer’s world, there are layers of complexity that a simple definition can’t answer. That’s where Segment’s, Director of Content Marketing, Brent Summers comes in. In this video he delivers the facts in a quick and clear way about what is lead generation.

Speaking marketing requires that the speaker understands the concepts that are unique to marketing. In this video Instapage breaks down the definition of the industry’s key terms into real world definitions as provided by some of the most influential players in the digital and tech marketing industry.

Instapage offers numerous purpose and function specific templates that are preconfigured for things like lead generation, and long form sales, webinars, etc., you can use to turn your landing page into a lead generating machine.

Instapage makes the landing page creation process simple. You don’t need to know code. You don’t need to be a designer. All you need is a desire to grow your business. Visit Instapage.com to find which of our plans are best for you and your business.

A-Z Marketing Dictionary: https://instapage.com/marketing-dictionary

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