Google Penalty Recovery



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Google Penalty Recovery
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Hi and welcome, my name Harald Tschuggnall from seoacademy.net and today I want to talk about penalty recovery.

It’s basically Google Penalty Recoveries because Google is the only search engine that applied or is applying penalties. Yandex is doing that a little, but basically Google is the only search engine that advanced, to be able to apply penalties at the moment.

If we talk about penalties you have to know that there is basically 2 kinds of penalties. There are manuel penalties and there are algorithmic penalties. In the case of manuel penalty, you will receive a message in search console, if you have search console, if you use search console. If you don’t use search console you will never see, or you will never know about that you got a message actually, or you got a penalty. This is why it’s very important actually to set up a search console account.

Search console account was called web master tools before … Maybe you heard about web master tools. Just go up to Google search for search console and set up an account and then what I would strongly suggest is that you set it up, that you’re getting emails. Whenever a message will come into search console, you have got the opportunity to set up your email address and search console will basically send you an email if you got a message. Like that you will always know that you got the message. Maybe it’s a penalty, maybe it’s some warning, that your server is not responding or stuff like that.

There’s very useful stuff inside. Then on the other hand there are algorithmic penalties. Algorithmic penalties, actually you don’t get a message. Algorithmic penalties you really have to see. Maybe on the day of penalty your traffic dropped really hard. Then you would have to go further into research and see was that for example a Penguin update day, or Panda update day and could that really be related with the drop. Basically what you can do, first of all you can look at your analytics data. If you see that it’s really dropping, or it really dropped on a special day, or it’s going down and down and down, but it started with a special day. Then you can go into research.

What you also can do is you can use tools like Sistrix, or Searchmetrics to look at your SEO Visibility. SEO Visibility it’s a pool of keywords and if you get a penalty, normally a lot of those key words will lose rankings. What happens is the SEO Visibility goes down and if it was on a penalty release date, you can be quite sure that you got hit by a penalty. You could also use SEMrush for example. In SEMrush you don’t see search visibility, but you see organic traffic. Normally that also fits quite well into that pattern. You see a penalty hit and then you see a loss of traffic. You can use these tools to find it out.

The next step would be, you really have to figure out what kind of penalty it was. Sistrix, Searchmetrics, they show you basically the name or the version of the penalty and if it was for example a penguin penalty, you know that you have to work on your link profile. You have to go through all the links and clean the links up and submit a disavow file. You can use tools like Majestic, or Aharefs or Link Research Tools to download the links. Majestic and Aharefs you can download the links. Link Research Tools will help you to clean up your link profile, because you can have a nice work flow. You can look at every link and rate the link. Is it a good link? Is it a bad link?

Then basically you can generate the disavow file and upload the disavow file to Google. To do that you also need a search console account, because otherwise you can’t basically devalue these links. What happens is, if you upload the disavow file, you’re basically telling Google, I don’t want this domain, or this link to count for my website, because since back in 2012 when the first penguin rolled out. Since that day, we have also negative link value, link power. It is that if you’re having links that are bad, or unnatural, they will harm you. You have to devalue them or get them removed. Most of the time if you try to get links removed, you will not be very successful. I recommend to dis evolve them on a domain level.

The other part would be a content based penalty. That would be Panda. Google Panda will hit you if you don’t have high quality content basically. What is high quality content. If you just take content from other websites. Let’s say you are an affiliate and you just take the content from a merchant and you publish the content the same way as 1000’s or 100’s of other people did already. Then what happens is that Google will figure out that you basically have the same content as everybody else. Google doesn’t want to rank you, because why should they shoe their users the same and the same content all over again…

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